Is radio dead? Not according to those who are investing in the industry
With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the medium.
More from MarTech: Page 4
Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.
Report: Microsoft seeks to help retailers compete with Amazon Go
Microsoft wants to use computer vision, smartphones and other tech on the "intelligent edge" to speed deployment and reduce costs.
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.
Clarip wants to make GDPR compliance perfectly clear
The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.
Placed launches TV screen-to-store offline attribution
Scale and off-the-shelf availability make the product unique, says CEO David Shim.
MarTech Today: Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. […]
Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter announces changes to improve users’ experiences
The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.
Facebook updates Custom Audience list requirements to create more ad transparency
Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience list.
7 personalization strategies to convert more callers to customers
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US businesses from mobile search, social […]
Customer journey orchestration
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.
Customer journey orchestration
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 12, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their […]
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
Priorities for diagnosing JavaScript-powered websites
Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.
Marketing Day: Facebook launches rating tool, Twitter video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram’s new shopping bag icon adds ecommerce element to advertisers’ Stories
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.
How will GDPR affect PPC marketers in the US?
Those in the US may think, 'This won’t affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and explores possible implications if you don't.
How mid-size companies can adopt the enterprise mindset to win accounts
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic approach.
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view basis.
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.
A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
Here’s what people are saying about MarTech
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great […]
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cards
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad.
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its ecommerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for ecommerce advertisers.
Facebook launches tool to let users rate advertisers’ customer service
Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed.
MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the faint-hearted, […]
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets.
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
Direct-to-consumer advertisers are shifting ad dollars away from Facebook
After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.
Moltin launches first web-based self-checkout at apparel retailer Stance
The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk.
Survey: 87% of mobile marketers see success with location targeting
Benefits include better response, higher engagement and customer insights.
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.
MarTech Today: Google lifts Funding Choices’ vendor cap, Moltin launches first web-based self-checkout & Google promises to do no harm with AI
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices Jun 8, 2018 by Robin Kurzer Publishers can now gather consent for an unlimited number of adtech vendors […]