Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
Ibotta launches ‘first app-to-app affiliate program’
Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.
Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
WooCommerce adds AdRoll integration
Automattic's popular ecommerce plugin for WordPress now offers a new ad/email retargeting option.
A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice
CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.
Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.
With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so.
Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.
From the Editor’s Desk: Blab is dead; long live our new podcast!
In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.
Pinterest will target ads to people who click on, save brand-related pins
Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.
The future of email marketing is already here
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.
How to overcome the hardest parts of curating content for thought leadership
Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.
MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future […]
Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Kontakt’s product releases point to a new phase of beacon evolution
Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons.
Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?
3 ways social intelligence shapes hospitality marketing
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.