Google antitrust woes: new South Korean probe, Russian court rejects appeal
Google looking at billions in potential fines if found to have violated antitrust rules.
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Local journalism, meet branded content: What the decline in print means for brands
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other.
3 tips for embracing martech
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
Perfecting the pass from marketing to sales
Does it sometimes feel as though marketing and sales aren't working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.
A look at Facebook’s carousel ad and the latest pricing trends on the network
Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to take advantage of the trends.
Oracle launches ‘largest B2B audience data marketplace’
The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet.
MarTech Today: Walmart/Jet.com, Google’s FaceTime competitor & AMP error warnings
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry observers to see if this particular couple looks like a winner. What Pokémon […]
Pinterest debuts click-to-play, mobile-only video ads
Pinterest's click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.
Marketing Day: The Walmart/Jet.com deal, ecommerce up 16% & Google’s Duo
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Can the Walmart/Jet.com marriage work?
We checked in with a variety of industry observers to see if this particular couple looks like a winner.
Ecommerce grows robust 16 percent in Q2, according to US Commerce Dept.
Online retail came in at $97.3 billion, according to the Commerce Department.
‘Omnichannel’ may never catch on, but it’s the next big thing for local
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
The secret to writing awesome local content
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
Top tips to consider when it’s time to rebrand on social media
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.
What Pokémon Go can teach us about email marketing
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features.
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies […]
Google launches FaceTime competitor, video-calling app Duo
New app, first announced at Google I/O, is simple and cross-platform.
Google Hangouts On Air moving from Google+ to YouTube Live on September 12
Any events currently scheduled after September 12 using Google+ will need to be moved to YouTube Live.
Facebook restricts Messenger bots to 24-hour window, adds subscriptions
Facebook Messenger bots can now send promotional messages, but only within 24 hours of someone interacting with the bot.
Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Check out my BIG SMX East Preview. Then register & save!
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
In this week's show, our panel talks about Twitter's ongoing harassment issues, Facebook's ongoing News Feed tweaks and more.
Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
More than 200 applications pending from US companies.
Keyword-driven ASO: a quick primer
Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization.
Why every digital advertiser should demand transparency
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.
Designing dashboards people will actually use
Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization.
MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more […]
Twitter turns stickers into ads for brands but won’t say how it’s charging for them
Promoted Stickers marks Twitter's latest attempt -- and the latest example of a trend -- to inject brands not only into people's content feeds but into the actual content.
Blab shuts down its live video platform
Co-founder announces shut down of Blab's website and app with no warning to users, although signs indicated the move was coming.
Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.
Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.
How Snapchat is building the future of social media
Columnist Timothy Carter takes a look at the reasons behind Snapchat's meteoric rise and explores how it can guide your own marketing strategy.
7 tips to generate more leads on mobile devices
When adapting your pages for mobile devices, you need to consider the mobile user's mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions.
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.
MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Facebook video metrics get granular with demographic, share & live engagement data
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.
AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a second.