Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Will Twitter address its harassment issue?
Twitter seems to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?
Pinterest adds impression-based buys to its ad auction
Pinterest is making it easier for brand advertisers who care about attention, and not so much clicks or shares, to buy its ads.
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
The cat and mouse game surrounding ad blocking is likely to continue and escalate.
How long has it been since Facebook changed its news feed algorithm?
We decided to keep track of how long it's been since Facebook announced a change to its news feed algorithm.
Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules
Google still has recourse to further appeals, but likelihood of success is small.
A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.
Facebook’s changing the news feed again to make it more “informative”
Facebook's latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
Why agencies need to learn from the past and evolve
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to use.
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook.
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.
How to make your email marketing engaging to millennials
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust.
MarTech Today: New AdWords interface, Google remarketing lists & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors
Case may signal fundamental shift by the FTC toward companies that overreach in their trademark enforcement efforts or demands.
Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
How to hold onto the fleeting app user
As more and more people abandon apps that don't engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into data to increase retention.
Personas, polls and personalization: What’s behind the election of our lives?
Columnist Kevin Lindsay discusses the data-driven marketing that's steering the election and explains why brands and campaigns need to dig deeper and bring people closer to conversion.
MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
More than 70 percent of searches are from mobile, as are 63 percent of ad clicks.
Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
Facebook is blocking ad blockers on desktop, but not on mobile
People can no longer block ads on Facebook's desktop site, but they can block brands from using customer lists to target them with ads on Facebook.
Twitter will open its storytelling product, Moments, to everyone
Twitter Moments can be and should be more like an open version of Snapchat's Live Stories than another copy of Stories.
The growing appeal of responsive-aware email design
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast
People can stream Facebook videos, including Live streams, to their TVs, which turns Facebook's app into a legitimate second screen.
Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
US-based digital agency says it will continue to operate independently.
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing destination.
Snapchat will air first NBCUniversal show on Discover on August 22
NBCUniversal will produce original shows to air on Snapchat's Discover platform and will share ad revenue with Snapchat.
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more
In this week's show, we discuss details of Facebook's latest clampdown on clickbait, just how much Instagram copied Snapchat Stories and more.
The fundamentals of the first email
You only get one chance to make a first impression, so you'd better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.