Customer experience

Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually

A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today. Previously Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects […]

Marketing management

Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates, but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion), with a small amount ($215 million) from payments and other […]

Sponsored Content

Trade Shows Deliver ROI for BKA Content

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]

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