Marketing Day: Old Spice Instagram Campaign, Click-To-Call Report & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game
The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign.
Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today. Previously Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects […]
Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.
Are Your Observed KPIs Based On Causation Or Correlation?
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.
Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
LinkedIn Reports $712 Million Q2 Revenue, Up 33% YoY
Career-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users.
Google Enters Home Services Market With New Ads Test
Ads for locksmiths and plumbers are now appearing on some queries in the San Francisco Bay Area.
Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY
Russian's largest search engine says text-based advertising accounts for 91% of its total revenue.
The Missing Link Between Shopper Marketing And E-Commerce
Combining the insights of ecommerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them.
A New Era Of Digital Content: Engagement And Content Metrics That Matter
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience.
Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates, but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion), with a small amount ($215 million) from payments and other […]
Yahoo Introduces Livetext, A Silent Video Messaging App
Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.
Search Ads In Google Play Store Go Live Globally
Also announced: "Android first app opens" conversion tracking and impending rollout of Universal App Campaigns.
New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign
Beer brand encourages people to showcase their unconventional living on social media, offering a chance to win a trip to Belgium.
Trade Shows Deliver ROI for BKA Content
BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]
Ad Blocking: A Binary Solution To A Complex Problem
Blocking ads is akin to stealing music or movies, argues columnist Rob Rasko, but the only way to fight back is to educate consumers.
Why You Should Quit Coding Emails
Why spend all your time fixing bugs in your weekly newsletter? Columnist Andrew King believes a good template system can decrease the hours you spend testing and fixing errors.
Baidu’s Q2 Profit Falls, Company Diversifying Away From Search
Earlier this week, Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However, profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed, Baidu said that mobile drove 50 percent […]