Customer experience

Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually

A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today. Previously Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects […]

Marketing management

Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates, but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion), with a small amount ($215 million) from payments and other […]

Sponsored Content

Trade Shows Deliver ROI for BKA Content

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]

Marketing management

Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints

Yelp announced Q2 2015 earnings this afternoon. The company had quarterly revenues of $133.9 million, which represented 51 percent year-over-year growth and handily beat analyst expectations. However, earnings-per-share were below expectations, and guidance was lowered, causing the stock to fall in after-hours trading. Yelp said that reviews grew 35 percent from 61 million to 83 […]

Performance marketing

Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy

Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more enthusiastic adoption. The company surveyed 574
 ad agency executives and marketing decision makers from four regions: North America, Western Europe, Asia Pacific […]

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