Instagram Search Arrives For Web Users
Desktop Instagramers will now have the ability to search hashtags, locations & accounts thanks to a new search feature for the web.
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Introducing The Marketing Technology Landscape Series
Confused about all that's happening in the world of marketing technology? Marketing Land's new series covering martech will explain all.
AT&T Adds Virtual Reality Component To “It Can Wait” Campaign
Telecommunications company ramps up its anti-texting-and-driving campaign with a VR simulation showing the consequences of paying attention to your phone while driving.
“Unleash Your Rrrr” With Volkswagen
New, interactive campaign by VW lets you control the Golf R by making engine noises with your voice.
Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores
Mobile loyalty company SessionM recently surveyed 12,000 randomly selected US smartphone users about their mobile shopping behaviors. The company found that 85 percent of respondents said their m-commerce buying was steady or had increased versus a year ago. While roughly 15 percent said mobile buying had increased “significantly,” personal data security and/or poor user experiences […]
YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content
Of the 40-billion all-time total views generated by branded content, almost half occurred during the last year.
IAB Issues First Programmatic Display Report: US Revenues Topped $10.1B In 2014
Industry group also launches Programmatic Fee Transparency project to develop fee disclosure guidelines.
7 Keys To Navigating The Paid Mobile Ecosystem
With a slew of tech and tools filling the marketplace, how do you find mobile success? Columnist Craig Weinberg helps you get on the right path to meeting your mobile goals.
5 E-Commerce Techniques To Know For The 2015 Holiday Season
Think it's too early to start planning for the busiest online shopping time of the year? Think again! Columnist Nick Iyengar shares some ecommerce tips to help you prepare.
Marketing Day: Prime Day Felt Across Web, Facebook’s Top Publishers & A Video Creator List
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web
Retail activity lifts seen on other marketplaces and retailer-owned sites during Wednesday's deal day.
With 7.6 Million Shares, Huffington Post Is Top Publisher In June On Facebook [Report]
HuffPo also a leading Twitter publisher, but BBC tops NewsWhip's list of most retweeted publishers.
Online #BearStare Game Has Fun #DroughtShaming Californians Into Saving Water
Californians enduring the drought may be familiar with drought shaming, but Energy Upgrade California hopes to replace this trend with the "Bear Stare."
Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake
BuzzFeed Video and BuzzFeed Food generated a whopping 1.2 billion video views across the four social networks in June.
Dissecting Ongoing Content Investment By Marketers
Most marketers would agree that content marketing is critical to success in the online arena, yet few believe they can accurately measure ROI from content marketing efforts. Columnist Nathan Safran explores this discrepancy.
A New Cross-Channel Frontier: Attribution
Columnist Roger Juntilla discusses the challenges of achieving attribution and what marketers can do to remedy the gaps in our understanding of it.
Report: Android Crushing App-Download Contest, iOS Drives More Revenue
With a larger global audience, it’s no surprise that Android app downloads lead iOS. What’s more surprising is that iOS continues to maintain its revenue lead vs. the larger platform despite its larger download margin. Those data come from the App Annie Q2 Index report, released earlier this week. What’s also interesting to observe is that the […]
Are Branded Geofilters The Future Of Advertising On Snapchat?
Contributor Nick Cicero shares what big brands are doing with Snapchat's beta geofilters product, and explores some of the seemingly-endless possibilities of the format.
How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement
Don't stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.
Facebook Testing Watch Later Option For Video Viewing
Facebook is adding to their video arsenal with the ability for users to watch videos at their own convenience.
Marketing Day: Clif Bar CMO Profile, Facebook Shopping Pages & Google Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Beats Expectations With $17.7 Billion, Mobile And YouTube Revs Grow
After search marketing reports showed slowing growth for Google, the market was anticipating a miss or very modest growth. However, Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74. The company said it had roughly $70 billion in cash and cash equivalents on hand. Google shares jumped […]
Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights
The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times, only to be finally defeated this week. Federal district court Judge Paul Singh Grewal ruled that plaintiffs, who sought class-action status, failed to show that […]
Google And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle [Report]
Advertisers are paying higher prices for fewer clicks on mobile search; Facebook mobile display ad engagement is growing while Google's declines.
Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”
Luxury automaker Lexus promotes "innovation" by featuring inspiring original media via its L/Studio Project.
LOL…WHAT?!? SEOs Have A Field Day With Google’s SEO Job Posting
The SEO industry fills Twitter with snark, jokes and plenty of reactions to the news that Google is looking for an SEO Manager.
Wanted: Session Ideas For Marketing Land’s SocialPro Conference
We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which will be taking place in Las Vegas November 18–19, 2015. Specifically, we’d love to hear from you if you have an great idea for a session you think should be on the agenda. […]
Despite #PrimeDayFail Complaints, Amazon Says Prime Day Was Better Than Black Friday & Will Be Back
Company touts more units sold than last year's Black Friday and the highest number of Prime membership sign-ups in a single day.
Report: Half Of Top 100 Digital Properties’ Audiences Are Now Mobile-Only
The gap between mobile devices and the PC is growing. Last week Gartner and IDC reported that Q2 PC sales were down between 9.5 and 11.8 percent year over year. By contrast smartphone penetration and mobile time with media are going in the opposite direction, creating a significant disparity between the two media platforms — especially […]
3 Ways To Maximize Data And Increase Engagement Across Email Communications
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.
Responsive Is The McDonald’s Cheeseburger Of Mobile SEO
Columnist Bryson Meunier explains why for skilled SEO practitioners, responsive design may have the most risks.
Commerce Is Coming: Facebook To Test Shopping Within Pages
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product.
Clif Bar’s Marketing VP Cooks Up Branding Strategy Aimed At Health-Conscious Consumers
Get to Know: Clif Bar Executive Vice President of Marketing Michelle Ferguson
Google’s Emotional Ad About Transgender Transition Airing On ABC During The ESPY Awards
The YouTube spot-turned-TV-ad appears on ABC nationally Wednesday night.
Marketing Day: Amazon Prime Day, Holiday Retailer 2015 & Google’s Buy Button
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Mid-Day Amazon Prime Day Results: US Same Store Sales Up 80 Percent YoY
Early indicators suggest Amazon's Black Friday In July promotion day is trending well above average growth trends -- as it should be.
Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!
Marketing Land reporters and expert contributors will once again help ecommerce marketers make the absolute most of the crucial holiday shopping season.
The Essential 2015 Holiday Checklist For Online Retailers
It may seem early to start planning, but if you get a head start, you'll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready.
Google Piloting Buy Button In Mobile Search Ads With “Purchases On Google”
In a limited trial, Google aims to improve merchants' mobile conversion rates by making mobile purchasing easier for consumers.
The 5 Pieces Of A Virtuous Segmentation Cycle
How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program.