More from MarTech: Page 5

Performance marketing

Amazon Says Its Prime Day Will Eclipse Black Friday

In honor of Amazon’s 20th anniversary the company is hosting “Prime Day.” It’s a one-day shopping extravaganza on July 15, 2015, which the company says will rival Black Friday. Only Amazon Prime members are eligible to participate. Beyond a celebration this is an effort to boost the number of Prime subscribers. Amazon says that deals will span shopping categories, “from electronics, […]

Customer experience

Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?

The US smartphone market is relatively stable and has been for awhile. Android remains the dominant OS, yet Apple continues to see post-iPhone 6 gains and Windows Phone remains a marginal player. According to May 2015 comScore data, the iPhone now a 43.5 percent share vs. Android’s 52 percent share. That’s up nearly 2 points since February. Some of the iPhone’s growth has […]

Customer experience

Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant and context-aware content feed throughout the day: Now Aviate assembles relevant information front and center so you can take action right away. The Smart Stream adjusts the content it surfaces throughout your day, based on […]

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