Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
AI agents offer a glimpse into a potentially simplified future
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?
Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
Why most martech RFPs fail and how to get vendor selection right
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices.
Marketing artificial intelligence (AI)
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
The 14 best HubSpot updates from January 2025
The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know.
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
How to use HubSpot to improve your webinar strategy
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure.
What are the marketing opportunities in ‘Web3’ technologies?
Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?
Lessons learned from martech wins
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.
5 things marketers can do to abolish data silos
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration.
Salesforce laying off 1,000 during hiring push
Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,
ChatGPT growing as a traffic referrer, reshaping search behavior, report says
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
9 features your marketing team needs in its project management tool
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases.
Take the 2025 State of Your Stack Survey
Time is running out to participate in our survey in collaboration with Scott Brinker of chiefmartec and MarketingOps.com.
The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
Marketing artificial intelligence (AI)
How to run DeepSeek locally on your computer
Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.
How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations.
Marketing artificial intelligence (AI)
Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
iOS 18.2’s email ramifications: What we know so far
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.