Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
5 ways B2B differs from B2C — and 3 ways they align
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Customer relationship management (CRM)
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
Use conversion rate as your key email marketing metric
Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.
Why your marketing team needs training, not just tech, in the age of AI
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
How to use post-campaign data to make your marketing better
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
Email marketers discuss the role of AI, iOS and the state of their channel
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
Is product-led growth a GTM silver bullet?
A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
Marketing artificial intelligence (AI)
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Balancing storytelling, culture, martech and AI for long-term profitability
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
The 14 HubSpot updates from October 2024 you don’t want to miss
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.
Branding phone calls improves customer trust
Including rich content on a phone call, like the company name and logo, makes people more likely to answer.
Transition to a career in martech: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.
Pega unveils latest Infinity platform
Pega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld.
Marketing artificial intelligence (AI)
ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
This is what the ‘typical’ martech replacement looks like
It starts with managers looking for new features and ends three to six months later with a new tool for the team.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Marketing artificial intelligence (AI)
How to use generative AI to reduce friction and convert car buyers
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
Get more out of your webinars and virtual events with 24/7 engagement
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Is it time to clean out your martech stack?
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
5 steps to marketing innovation with creative problem-solving
Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems.
What an honest MOps job posting looks like
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions.
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before.
A marketer’s guide to implementing generative AI
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
M&A activity increases in martech sector, while investment, new products slow down
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
How to streamline martech stack management using AirTable, Make and Slack
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
Discounts and election fatigue: What to expect for the holidays
A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
Salesforce unveils integrated ecommerce storefronts
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.