Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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GTM misreporting is a risk your company can’t afford to take
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
What if you didn’t follow up on MQLs?
The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions.
Why process-only or tech-only fixes never solve your toughest problems
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust.
Marketing artificial intelligence (AI)
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
A short guide to the long game of brand building
Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars.
Marketing artificial intelligence (AI)
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
Marketing artificial intelligence (AI)
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
How to lead marketing in the great big messy real world
Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.
Why the grift economy is killing both marketing and marketers
Fake scarcity. Bad data. Burnout. Marketing’s rot runs deep — and it’s by design. Here’s how the system traps us and how we escape
How Dale Carnegie’s principles are foundational for Positionless Marketing
Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
Why the AI era could be the revenge of the English major
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Strong MOps is how marketing runs on time and at scale
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation.
3 GTM principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
CreativeOps can’t scale alone — fusion teams make it happen
Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution.
Marketing artificial intelligence (AI)
Implementing AI without a problem is a fast road to failure
High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
Why good marketers think in probabilities, not certainties
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead.
Customer immersion reveals what dashboards never will
Dashboards don’t build empathy. Customer immersion programs let executives learn real customer experiences that drive actionable insight.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Messy data is your secret weapon — if you know how to use it
Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.
How to craft a strong brand story with strategic copywriting
Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts.
If you only invest in what converts, you’re undervaluing what works
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
The cost of silence in marketing is too high
Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Your go-to-market vendor decisions are now a personal legal risk
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance.
3 MOps bottlenecks killing your campaign velocity
Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks.
Martech maestros focus on internal processes — and drive external success
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation.
Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Why marketers are leaving and what it takes to stay
Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Marketing can’t own the results without a say in the strategy
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
AI can scale ads, but great creatives drive brand impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
6 steps to take a guilt-free vacation from your email program
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.