Lizzy Foo Kune

Lizzy Foo Kune serves as a Distinguished VP Analyst and co-leads the Gartner Futures Lab. She specializes in guiding organizations to develop and optimize customer data and technology strategies. Her research encompasses customer data management, with a particular emphasis on customer data platforms (CDPs), marketing data and analytics, and the integration of emerging technologies to enhance customer insights.

In her role, Lizzy is committed to advancing AI literacy among Chief Marketing Officers (CMOs) and their teams. She equips marketing leaders with the knowledge and frameworks necessary to navigate the rapidly evolving AI landscape, ensuring they can effectively assess, implement, and manage AI-driven solutions within their organizations. Lizzy’s thought leadership includes coverage of AI agents in marketing, examining their transformative impact on campaign automation, customer interaction, and personalization at scale.

Lizzy manages Gartner’s Maverick Insights program and spearheads the Future of the Customer initiative. Through her expertise, she enables organizations to leverage data-driven and AI-powered approaches for improved customer engagement, operational efficiency, and strategic decision-making.