Crissi Cupak

As Head of Product at PMG, Crissi leads the development of customer-centric, solutions-focused product strategies for the Alli platform. In this role, she will engage with customers and client teams to gather insights, address challenges, and identify opportunities for Alli to deliver value-added solutions.

A seasoned professional with 20 years of experience in digital marketing and over a decade in advertising technology, Crissi is a key evangelist for the Alli platform, articulating its value to both technical and non-technical stakeholders. She also spearheads partnership management for Alli, cultivating relationships with premier partners and integrating new collaborations into the platform.