Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it's important to first decide "who" your brand is.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Intuit confirms Mailchimp acquisition
The rumors are confirmed. Intuit is adding automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.
Four key steps to choosing (or replacing) a marketing automation platform
Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s how.
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to gain.
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions.
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered.
Customer journey orchestration
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]