Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Good morning: Communication governance is important
The customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
AI-driven personalized content grows in importance for marketers
A report from Persado suggests that AI will soon power personalized content for many organizations.
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Digital asset management (DAM)
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Good morning: The goal is relevance
Relevance is a key part of the value exchange with the customer as we move into 2022.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Good morning: Reset, reassure and recover
What should you do when the products or services you are marketing simply aren't available?
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
COVID-19 prompts consumers to ask big questions
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Good morning: Some thoughts on the metaverse
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Integrate announces majority investment from Audax
The investment will help accelerate the development of the Demand Acceleration Platform.
Good morning: Customers are up for grabs
Shoppers aren't hesitating to change the brands they buy from.
How to drive engaging brand experiences with co-innovation
Co-innovation lets marketers use their engagement tools more effectively.
Good morning: B2B marketing will be disrupted
B2B marketing, having undergone the ABM revolution, seems ripe for further disruption.
Good morning: Welcome to the Matrix
Plus, how are sales ops and marketing ops getting along?
Digital asset management (DAM)
Digital Asset Management and the knowledge gap: Discovery
Subject matter experts across the organization are crucial in the discovery phase of a DAM strategy.
Multicultural curation is the future in marketing and advertising
Brandon Rochon on why moving culture is more fullfilling than just selling product.
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance.
Integrate alters roadmap to adapt to changing B2B buying process
The precision demand marketing platform will announce new products at its Game Changers conference this week.
Good morning: Welcome back small-scale meetings?
Hesitancy about large conferences continues, but are one-on-one meetings normal again?
Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.