Operations
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.
Performance
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
Experience
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Experience
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Performance
Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table
From snappy subjects to interactive elements, content is still king in your audience's inbox.
Operations
Elements of Audience: Breaking down MarTech’s Email Marketing Periodic Table
As changes in mail privacy tracking loom, it is more important than ever to understand how to measure the health of your email audience.
Operations
Elements of Infrastructure: Breaking down MarTech’s Email Marketing Periodic Table
Don't know the difference between a mail transfer agent and a mail user agent? This resource will help.
Performance
Elements of Compliance: Breaking down MarTech’s Email Marketing Periodic Table
Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.
Management
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Performance
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
Transformation
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Transformation
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Operations
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
Operations
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Operations
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Experience
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Operations
Search Engine Land, SMX name Carolyn Lyden content lead
Our sister website is proud to announce new leadership.
Experience
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Data
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Experience
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.