Customer & Digital Experience
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.
Data
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Data
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Agile Marketing
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
Performance Marketing
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Digital Transformation
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Digital Transformation
Join the MarTech team: We’re hiring a managing editor
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
Marketing Operations
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Customer & Digital Experience
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Customer & Digital Experience
Good morning: Any travel plans?
Will you be traveling to in-person events in 2022?
Customer & Digital Experience
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
Marketing Operations
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Performance Marketing
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
Customer & Digital Experience
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Customer & Digital Experience
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Marketing Management
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Performance Marketing
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
Digital Transformation
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Digital Transformation
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Marketing Operations
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads