Good morning: Welcome back small-scale meetings?

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Good morning, Marketers, and are one-on-one meetings back?

I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). But dealing with one-on-one or two-on-one meetings seems a lot simpler.

Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. Courtesy leads to everyone mumbling, “Of course, I’m vaccinated,” and “Me too.”

Those small scale meetings are starting to happen. For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office.

No, we’re not back to normal. But glimmers of normalcy are welcome.

Kim Davis

Editorial Director

Shorts

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Quote of the day. “Marketing technology ≠ marketing strategy. Marketing technology can only scale marketing strategy. Trash in, trash out; if your campaign is crappy, it will just be crappy on a larger scale.” Sara McNamara, Senior Manager, Marketing Operations, Slack