Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."
New solutions support workplace diversity and inclusion
Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training.
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Braze makes strong debut as public company
Braze exceeded expectations, raising over $500 million and seeing its shares surge on the first day of Nasdaq trading.
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Four new personas are changing how marketers reach and relate to customers
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Customer journey orchestration
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
Constant change: Wednesday’s Daily Brief
An omnichannel strategy is essential, as is digital transformation.
Making the case for marketing technology within your organization
Having an always-on system is a marketer’s goal. Here’s how to get your business on board.
Mistakes that should be sidestepped: Wednesday’s daily brief
Plus, customize your ABM campaigns.
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Stensul integrates its email creation platform with Slack and Teams
Email creative activity will now be directly shareable through the major collaborations platforms.
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
When transformation becomes permanent change: Friday’s Daily Brief
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week.
How to build seamless experiences for ‘digital everywhere’ customers
The most successful brands keep the customer at the center when expanding their digital presence.
ON24 brings live and on demand content together
Live and simulive webinars will now be accessible on what was previously an on demand-only engagement hub.
Transformation is accelerating: Tuesday’s Daily Brief
Don't forget to download the MarTech Replacement Survey.
Marketing transformation is accelerating: Wednesday’s Daily Brief
Plus Google to drop expanded text ads for responsive search ads.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Building a community: Thursday’s daily brief
Plus, TransUnion launches TruAudience.
Why community could be the next big thing in marketing
In the first part of a two-part article we look at why even B2B marketers are talking about community.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.