Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Customer journey orchestration
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
Constant change: Wednesday’s Daily Brief
An omnichannel strategy is essential, as is digital transformation.
Making the case for marketing technology within your organization
Having an always-on system is a marketer’s goal. Here’s how to get your business on board.
Mistakes that should be sidestepped: Wednesday’s daily brief
Plus, customize your ABM campaigns.
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Stensul integrates its email creation platform with Slack and Teams
Email creative activity will now be directly shareable through the major collaborations platforms.
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
When transformation becomes permanent change: Friday’s Daily Brief
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week.
How to build seamless experiences for ‘digital everywhere’ customers
The most successful brands keep the customer at the center when expanding their digital presence.
ON24 brings live and on demand content together
Live and simulive webinars will now be accessible on what was previously an on demand-only engagement hub.
Transformation is accelerating: Tuesday’s Daily Brief
Don't forget to download the MarTech Replacement Survey.
Marketing transformation is accelerating: Wednesday’s Daily Brief
Plus Google to drop expanded text ads for responsive search ads.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Building a community: Thursday’s daily brief
Plus, TransUnion launches TruAudience.
Why community could be the next big thing in marketing
In the first part of a two-part article we look at why even B2B marketers are talking about community.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Marketers bullish on digital engagement: Thursday’s Daily Brief
Salesforce's "The State of Marketing" report finds widespread optimism.
Toluna expands product insight methodologies
Customer experience includes experience with the product. Toluna is providing market research into product satisfaction at scale.
An enhanced CTV brand safety solution from DoubleVerify
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Winning data strategies begin with the customer
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy.
The MarTech fall agenda is live: Wednesday’s Daily Brief
The MarTech program will be available both live and on-demand so you can train when it fits your schedule. And it’s free.
How Vevo used original content and nostalgia to bridge the pandemic video shortfall
On the 40th anniversary of MTV's debut, we learn how Vevo reaches a global audience with performances and nostalgia as well as new music videos.
Media planning breakdown: Marketoon of the Week
Before you switch agencies, take another look at how you're measuring campaigns.
Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs
Electronics company is also finding that virtual events are producing more qualified leads.
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Where are you getting your work done? Wednesday’s Daily Brief
Plus how to build your marketing team.
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
The challenge of engaging with a fragmented audience
Cultural fragmentation and the challenge it poses to marketing.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
How Driscoll’s pivoted from fresh in-store to fresh online
The global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Listen to your customers: Thursday’s daily brief
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
The Trade Desk launches Solimar, a DSP for the open internet
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.