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MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
- Why we care about B2B marketing: A guide for marketers
- 5 strategies to become a more impactful, buyer-driven marketing org
- B2B customer journeys that begin at review sites are significantly shorter
- 16 marketing automation platforms your organization should consider
- MarTech Replacement Survey: Marketers want better features from their martech solutions
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Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.