Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
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The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
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Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Automates process of identifying, targeting and converting late-stage, in-market buyers
The conversational marketing platform combines its marketing and sales solution with a new service solution.
The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
Learn what customer experience is, why it's important, and how you can improve it for your customers.
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
The long time publisher of MacWorld and TechHive pivots to marketing technology.
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Macworld publisher adds business intelligence to growing B2B marketing stack.
Market, engage and sell to buying groups who want to hear from you.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
The investment will help accelerate the development of the Demand Acceleration Platform.