Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
B2B Marketing
MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
Dig deeper:
- Why we care about B2B marketing: A guide for marketers
- 5 strategies to become a more impactful, buyer-driven marketing org
- B2B customer journeys that begin at review sites are significantly shorter
- 16 marketing automation platforms your organization should consider
- MarTech Replacement Survey: Marketers want better features from their martech solutions
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TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Drift extends offerings across the customer lifecycle
The conversational marketing platform combines its marketing and sales solution with a new service solution.
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
What is customer experience and why does it matter?
Learn what customer experience is, why it's important, and how you can improve it for your customers.
Jambo account-based marketing platform joins ON24 Partner Network
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
IDG Communications acquires Selling Simplified
Macworld publisher adds business intelligence to growing B2B marketing stack.
Revamp your ABM strategy and fix the broken sales-marketing lead funnel
Market, engage and sell to buying groups who want to hear from you.
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
RevOps teams struggle with integration and alignment
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
ON24 announces new integrations with Drift
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
Integrate announces majority investment from Audax
The investment will help accelerate the development of the Demand Acceleration Platform.