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MarTech » B2B Marketing » Page 3

B2B Marketing

MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care:

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

Dig deeper:

  • Why we care about B2B marketing: A guide for marketers
  • 5 strategies to become a more impactful, buyer-driven marketing org
  • B2B customer journeys that begin at review sites are significantly shorter
  • 16 marketing automation platforms your organization should consider
  • MarTech Replacement Survey: Marketers want better features from their martech solutions

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B2B Marketing

Marketo’s March ‘22 release: Let’s chat

Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.

John Francis | Mar 16, 2022 at 4:35 pm ET

B2B Marketing

TrustRadius adds LinkedIn intent data integration

Automates process of identifying, targeting and converting late-stage, in-market buyers

Constantine von Hoffman | Mar 16, 2022 at 1:37 pm ET

Customer & Digital Experience

Drift extends offerings across the customer lifecycle

The conversational marketing platform combines its marketing and sales solution with a new service solution.

Kim Davis | Mar 16, 2022 at 10:23 am ET

Digital Transformation

Good morning: B2B is adopting D2C habits

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.

Chris Wood | Mar 16, 2022 at 9:53 am ET

Digital Transformation

How app marketplaces are putting marketers in the driver’s seat

Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.

Chris Wood | Mar 15, 2022 at 1:35 pm ET

Marketing Management

32 questions to ask sales enablement vendors during a demo

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.

Pamela Parker | Mar 3, 2022 at 10:07 am ET

Digital Transformation

Salesforce talks about remote working and events in its earnings call

Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.

Chris Wood | Mar 2, 2022 at 2:36 pm ET

Customer & Digital Experience

LinkedIn announces a new podcast network

This creates opportunities for B2B brands to get podcast content in front of professional audiences.

George Nguyen | Feb 25, 2022 at 2:40 pm ET

Customer & Digital Experience

Buying group marketing: The next evolution of ABM

Account-based marketing must adopt buying group strategies to secure B2B buy-in.

Corey Patterson | Feb 25, 2022 at 2:06 pm ET

Customer & Digital Experience

What is customer experience and why does it matter?

Learn what customer experience is, why it's important, and how you can improve it for your customers.

Corey Patterson | Feb 22, 2022 at 3:04 pm ET

Customer & Digital Experience

Jambo account-based marketing platform joins ON24 Partner Network

Jambo’s integration of omnichannel ABM capabilities is a first events platform.

Chris Wood | Feb 22, 2022 at 1:34 pm ET

Digital Transformation

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.

Pamela Parker | Feb 18, 2022 at 5:29 pm ET

Digital Transformation

IDG Communications rebrands as Foundry, positions itself as a martech company

The long time publisher of MacWorld and TechHive pivots to marketing technology.

Chris Wood | Feb 18, 2022 at 12:25 pm ET

Performance Marketing

The B2B customer journey is set on a digital track

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.

Kim Davis | Feb 17, 2022 at 2:29 pm ET

Performance Marketing

IDG Communications acquires Selling Simplified

Macworld publisher adds business intelligence to growing B2B marketing stack.

Chris Wood | Feb 8, 2022 at 5:01 pm ET

Performance Marketing

Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Market, engage and sell to buying groups who want to hear from you.

Cynthia Ramsaran | Feb 2, 2022 at 4:35 pm ET

Marketing Operations

24 questions to ask account-based marketing vendors during a demo

By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.

Pamela Parker | Jan 21, 2022 at 1:37 pm ET

Marketing Operations

RevOps teams struggle with integration and alignment

A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.

Kim Davis | Jan 11, 2022 at 10:32 am ET

Performance Marketing

ON24 announces new integrations with Drift

Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.

Kim Davis | Jan 4, 2022 at 11:31 am ET

Digital Transformation

Integrate announces majority investment from Audax

The investment will help accelerate the development of the Demand Acceleration Platform.

Kim Davis | Dec 20, 2021 at 1:11 pm ET
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