Michael Brito

Michael Brito has been building brands online since Al Gore invented the Internet. He is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs. As an Executive Vice President at Zeno Group, he is responsible for helping his clients reach their target audience with laser-focused precision, the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs. He latest book, Participation Marketing is a blueprint for tech brands to unleash their employees to be brand storytellers.