There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.Michael Brito | Jun 18, 2018 at 11:39 am ET
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.Michael Brito | May 21, 2018 at 12:36 pm ET