5 LinkedIn ad tactics for B2B marketers
Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Laura Schiele, Head of Paid Acquisition at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.
Laura Schiele | Mar 16, 2026 at 8:31 am ETThese will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
Laura Schiele | Feb 24, 2025 at 10:14 am ET