The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
More from MarTech: Page 2
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
How to prove the value of brand marketing without sacrificing ROI
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
Marketers push back on Google’s attempt to derail California privacy bill
They are angry about Google's astroturfing and want consent-driven online interactions with consumers.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Smart appliances are great for marketers, if they’re useful for consumers
They gather useful marketing data, but they must also deliver value to consumers to succeed.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
The 14 best HubSpot updates from March 2025
March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know.
HubSpot Marketing Hub is moving up to better serve larger marketing teams
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
How AI is changing the rules of web traffic
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 10
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?
U.S. state data privacy laws: What you need to know
Updated with information on New Jersey's privacy law and Virginia's ban on collecting data about consumers' sexual and reproductive health.
12 over-looked content marketing tools and features you should be using
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools.
Digital asset management (DAM)
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Most celebrity endorsements are expensive mistakes
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners.
In a world of tariffs and turmoil, marketing’s insight is a superpower
CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.
Marketing artificial intelligence (AI)
Why AI proficiency is today’s must-have marketing skill
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
How to make CTV ads that stick
From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works.
Marketing artificial intelligence (AI)
What AI means for the future of agency-brand partnerships
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.
5 areas where businesses need to improve their customer experience
Customers lose faith in brands when they feel they're putting in too much effort.
The competition you’re ignoring is costing you customers
Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue.
Why ROI is undermining B2B marketing effectiveness
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
The latest trend in martech M&A: Agencies buying data collaboration firms
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway.
Marketing artificial intelligence (AI)
5 simple AI-generated apps for marketers (and the prompts to start building them)
Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.
A martech tale of multi-channel confusion
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate.
How to use GA4 events to track and measure your KPIs
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with details of Microsoft's own restrictions for the Outlook domains.
7 reasons your conversion metrics look great — but your sales don’t
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 3
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
Why your marketing isn’t working — and how an audit can help fix it
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.