Demandbase rethinks ABM amid B2B marketing challenges
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
More from MarTech: Page 3
2024 holiday sales live up to the record-breaking projections
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Rethinking media mix modeling for today’s complex consumer journey
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
Why organization management is crucial for marketers
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
What is martech and marketing technology?
Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate and measure the performance of online and offline content, campaigns and experiences. It is difficult to imagine marketing that is not technology-powered. So, with no discernible separation between campaigns […]
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Measuring marketing incrementality: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns.
Marketing artificial intelligence (AI)
How Walmart, BMW and Heinz use AI partnerships to grow their business
Here are four principles for identifying and building strategic alliances with AI leaders.
Marketing artificial intelligence (AI)
Why causal AI is the answer for smarter marketing
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
Latent semantic indexing: optimize content for today’s SEO
Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
Marketing artificial intelligence (AI)
How to build AI strategies that prioritize people
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
Marketing artificial intelligence (AI)
Will big tech burst the AI bubble?
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
How marketers can stop fueling customer churn for good
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
9 things to assess when auditing your CX tech
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
A holiday gift guide for marketers
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
Marketing artificial intelligence (AI)
Improving customer experience with zero-party data: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
6 steps to help improve your customer experience with AI
It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
AI is ringing in big holiday shopping changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
Customer experience management in the age of agentic AI
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Why ‘risk on marketing investment’ is the new ROMI
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
Marketing artificial intelligence (AI)
AI readiness checklist: 7 key steps to a successful integration
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
How marketing data can make your performance review go from stress to success
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Bulk email restrictions from Google, Yahoo: What you need to know
We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024.
5 ways B2B differs from B2C — and 3 ways they align
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Customer relationship management (CRM)
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.