Snapchat rolls out QR-style ‘Snapcodes’ to open links in app
Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
Facebook updates News Feed algorithm to show more timely and authentic stories
Facebook's combating fake news by improving its News Feed algorithm based on two new signals.
Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
The huge quarter follows three consecutive quarters of year-over-year sales declines.
Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
Walmart targets Amazon Prime with free two-day shipping
Battle between retail giants continues as Walmart goes after Amazon Prime's free shipping by offering it with no membership fee required.
Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues.
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch's pursuit of the American Dream.
Study: Your anonymous web browsing isn’t as anonymous as you think
A new paper from Princeton and Stanford researchers says their model works up to 70 percent of the time, using only anonymous browsing histories.
How martech has made ABM-at-scale possible
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.
The 3 challenges all social CMI professionals face (and how to overcome them)
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook's own 50% in view standard.
5 storytelling triggers that spur your readers to take action
How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
MarTech Today: AMP for Ads with Cloudflare, Sizmek’s new Data Hub & how martech made ABM-at-scale possible
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks Jan 30, 2017 by Ginny Marvin The new service aims to enable speed, security and higher revenue for ad-supported […]
Tech firms join forces to push back on Trump immigration ban
More than 25 tech companies potentially involved in the action.
A better Siri is critical to the iPhone’s long-term competitiveness
Apple is no longer the leader in a much more crowded virtual assistant field.
Square offering merchants $12K in free payment processing with Apple Pay
The program represents about $350 in fee savings to local merchants.
Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks
The new service aims to enable speed, security and higher revenue for ad-supported mobile and desktop content.
MAdTech: The marketers’ view
As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods.
Increase the impact of your testing program in 2017
Columnist Nick Iyengar shares tips on how to take your organization's testing program to the next level without investing in the latest technology and tools.
The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.
WFA survey finds agency trading desks facing challenges from independent models
Brands are seeking greater transparency and control over programmatic buying practices, fueling growth for in-house and Independent Trading Desks.
MarTech Today: Report on B2B buying, the MAdTech world & Branch AMPifies apps
Here’s our recap of what happened in markting technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers Jan 27, 2017 by Barry Levine Less effective in making the sale: websites and marketing materials, unless validated by third-party […]
#DeleteUber: Companies being forced by events to wade into political fray
Neutrality may no longer be an option in the Trump era.
Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that's right for your email program and how to maximize the data it produces.
Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.
MailChimp moves toward becoming a marketing platform with Facebook ads feature
Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform.
[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week's episode, we speak with IDC's Gerry Murray about what it means to be a marketer -- and how marketing is going to change -- as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
After a most lively year, where does live video go in 2017?
As live video continues to rise in popularity, how will it evolve this year? Columnist Fritz Brumder shares his predictions on the tools and innovations we should expect to see in 2017.
Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games
Each week 2.7 million viewers, on average, watched at least three seconds of the game on Twitter.
How much should B2B companies invest in digital marketing?
What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.