Conversable launched the first Twitter-based automated conference guide at CES
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
Canada's Competition Bureau said its charges against Amazon sent a clear message that unsubstantiated savings claims will not be tolerated.
Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get started.
What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversable launched the first Twitter-based automated conference guide at CES Jan 11, 2017 by Barry Levine The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create […]
Company will collaborate with journalists on new products, tools and and training.
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.
CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers' needs, in an interview with columnists Nadine Dietz and Erica Seidel.
Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
Twitter is killing its Dashboard business product six months after it was launched.
As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company's initial testing.
What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network's battle against the spread of false information.
Are you really paying attention to your listeners' social cues when presenting? Columnist Matt Umbro explains why it's critical to stop talking and instead encourage participation in a conversation.
A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ways to thrive in the year of customer experience Jan 10, 2017 by Mike Sands Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. […]
Some time soon, Instagram will slot photo and video ads between Stories, its Snapchat clone that's being used by half of its audience every day.
They study helps reveal a demographic segment that represents more than two billion people globally.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Consent rules could limit consumer data collection for ad targeting by messaging, email and phone service providers.
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you're seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.
By expanding the retargeting pool, Facebook's Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought.
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
In an increasingly complicated martech world, it's easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you're running the ultimate marketing machine.
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video -- and they pay more attention to ads in those formats.
Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook.
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.
Adelphic customers will have programmatic access to in-feed inventory on the Sharethrough Exchange.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Consumers feel positively about immersive technologies Jan 9, 2017 by Barry Levine Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.