Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content.
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions.
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top 10 list.
Real-Time Interaction Management describes the central goal of digital marketing.
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.
While it's not glamorous, columnist Alison Lohse points out that working to achieve strong data governance is crucial to ensuring consistency, both within your organization and with external partners.
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships -- and why he decided to start over.
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital Jan 17, 2017 by Barry Levine The announcements highlight the continued evolution of ‘brick-and-bits’ stores. Methbot: The beginning of […]
"Business Advantage" and "Premium for Restaurants" programs designed to boost subscription revenues.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance.
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint Jan 13, 2017 by Barry Levine AMP content is now becoming available for devices with slower connections or through links […]
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7 to 10 percent expected growth.
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions.
By this time last year, three brands had released teaser ads and three more had shared creative from their Super Bowl 50 campaigns.
Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here's what to expect from all of our pre-game and post-game marketing coverage.
The Consumer Electronics Show in Las Vegas isn't just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it.
Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their emotional states and demographics.
The site builder is presented under the websites tab in GMB and is partly pre-populated, with customization options.
The site builder is presented under the websites tab in GMB and pre-populated, with customization options.
It's not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions Jan 12, 2017 by Barry Levine Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their […]
Snapchat's new unified search bar now appears on its home screen and works the same there as on its Chat and Stories screens.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Many CMOs this year will find themselves with an increased budget -- and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett's hack to make your life easier.
The 30-second spot showcases Intel's 360-degree replay technology, the same technology Fox Broadcasting will use during the game.
In this week's show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.