Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
The brand tries to pull off a seductive Mr. Clean, but some viewers may find the iconic character comes off more scary than dreamy.
More from MarTech: Page 2
MarTech Today: MailChimp becomes a marketing platform, Inmoji’s self-service platform & behavioral data for landing pages
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WordPress “strongly encourages” users to upgrade to version 4.7.2 Jan 26, 2017 by Matt McGee Latest security release fixes three recently-reported bugs. MailChimp moves toward becoming a marketing platform with Facebook […]
Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services
Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy.
WordPress ‘strongly encourages’ users to upgrade to version 4.7.2
Latest security release fixes three recently-reported bugs.
Google: $26 billion in Q4 revenue beats expectations but earnings down
Total company revenues for 2016 were $90.3 billion vs. $75 billion in 2015.
Marketing Day: Facebook News Feed updates, Twitter’s Explore tab & Square’s new campaign
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook updates News Feed algorithm to focus on video completion rates
Facebook is now using an evaluative criteria known as "percent completed" to see whether to surface video in the News Feed.
Twitter announces Explore, a discovery tool
Finding trending stories on Twitter is being made easier with the Explore tab.
Square launches ‘For Every Kind of Dream’ brand campaign with powerful film about refugee entrepreneur
This is the first in a series of films featuring Square sellers that is rolling out in 2017.
Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring "Star Wars" actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl commercial.
[Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world-changing shifts that have already shaken industries to their core. And we’re just getting started. Reserve your seat for my LIVE webinar on Tuesday, February […]
Best of both: Making TV and digital work in unison
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O'Reilly shares tips to ensure a complementary media strategy.
Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Companies providing marketing services to SMBs appear to score lower than companies in other categories.
9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
Seattle-based company says it offers a unique approach to modeling diverse data and generating recommendations for increasing sales.
MarTech Today: RevTech ties revenue to spending, Radius’ in-house data cleaning & martech trends for 2017
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending Jan 25, 2017 by Barry Levine Seattle-based company says it offers a unique approach to modeling diverse data […]
Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook starts pushing news feed ads to Messenger to relieve its ad load pressure and ease in advertisers.
Facebook begins to test a feature to kill Snapchat
Instagram Stories are coming to a Facebook mobile experience near you.
Marketing Day: Amazon Dash, Facebook Trending stories & martech predictions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons
In addition to new Dash brands, Amazon launched virtual Dash buttons last week on its site and app.
Facebook’s Trending updates deemphasize personalization and leverage publishers
Facebook's Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
What does Medium.com’s profit model pivot say about the future of online advertising?
One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is "a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.
Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns.
Radius now cleans your data before it makes predictions
The San Francisco-based company says this is the only in-house data cleaning service by a predictive marketing provider.
GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas
After sitting out last year, GoDaddy is returning as a Super Bowl LI advertiser and focusing the campaign on its new product launch for GoCentral.
Aprimo gets back on its feet with first major platform update since Teradata spinoff
The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.
How data and technology will affect your marketing in 2017
Columnist Victoria Godfrey shares four trends she's watching for 2017 -- and some steps you can take to stay ahead of the curve.
Why B2B marketers should care about whitelisting
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why "whitelisting" is more effective for B2B marketers.
MarTech Today: Time’s Viant buys Adelphic, the post-Teradata Aprimo & the first Android Instant Apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 24, 2017 by Barry Levine With its database of a billion registered users […]
Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Oracle complains to EU that Google now has unfair ad-targeting advantage
The company argues that Google's ability to combine datasets exceeds that of rivals.
7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.
AOL’s mobile SSP adds self-service capabilities for app developers
Mobile publishers can now implement and manage ONE by AOL: Mobile's SDK for programmatic on their own.
Sales, awareness of Amazon Echo skyrocket in Q4, analysts say
Amazon's aggressive marketing push and price discounts appear to be paying off.
Zvelo releases ‘first free bot detection service’
The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites.
Shopping centers reinvented: 2017 and beyond
From parklike atmospheres to in-store mobile offerings, columnist Allan Haims explains how shopping centers can shake up the brick-and-mortar experience to stay relevant.
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.
Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
MarTech Today: ‘First free bot detection service,’ bold martech predictions & multiplying AMP carousels
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Zvelo releases ‘first free bot detection service’ Jan 23, 2017 by Barry Levine The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or […]