Rentrak And comScore To Merge Creating Broad Media Measurement Firm

In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry: “TV, video on demand, desktop, mobile, over-the-top devices, or in the movie […]

Performance marketing

Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers

In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating. It would be interesting to know how many advertisers Google currently has. Financial analysts have […]

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