Stripe Makes Move To Be The Prime Supplier Of Buy Buttons
Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites.
More from MarTech: Page 4
App Ad Spend On Facebook Up Nearly 300 Percent In Q2
Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago.
Marketers Need To Work Smarter, Not Harder
As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can relieve some of that pressure while still taking on the increased responsibility.
Repurposing Your Content For New Media
Don't let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform.
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement activity.
Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
Even though the number of "never active" subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.
Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams.
Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs.
Marketing Day: Twitter Native Video Growing, Jet.com Report & “Suggested Tiles” In Firefox
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Brands Shifting From YouTube To Native Video On Twitter
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.
Early Report Shows Jet.com Driving Strong Sales Volume, Attracting Repeat Buyers
ChannelAdvisor says the ecommerce start-up is now its number 4 marketplace.
US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright
Algorithms cited as "valid and good faith middle ground" for dealing with copyright infringement allegations while also considering fair use.
Mozilla Ready To Promote “Suggested Tiles” In Firefox
The company says the product began running a month ago but isn't paid at this point.
Planning For Next Summer’s Mobile Conferences: What’s Your Jam?
With a slew of summer conferences to choose from, columnist Craig Weinberg details some hot venues in the mobile space to help marketers plan for 2016.
To Optimize Conversions, Focus On Everything That Happens Before
Looking to turn more website visits into conversions? Columnist Nick Iyengar explains why it's important to first map out each process a user goes through on your site, and then use analytics to find out if it's meeting its goals.
Amazon Puts Out The Fire Phone
All companies make mistakes. Yet one of the biggest in the consumer devices arena is Amazon’s much-hyped but spectacularly unsuccessful Fire Phone. It now appears the company is discontinuing it. According to multiple reports, Amazon has Fire-d engineers (the puns are difficult to resist) and decided that it won’t be able to compete as a […]
Marketing Day: E-Commerce Report, Jet.com’s Video Campaign & Periscope Offers Landscape Video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]
Performance improvements occurred across all devices.
Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
The fledgling ecommerce site steps out with an attention-getting one-day real-time video-making effort, with the hope of intriguing customers and prospects with its humor and personality.
Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers
The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode reports.
Standing On Shoulders Of Apple Pay, Google’s Android Pay Officially Launches
Google was first with Wallet. But it was blocked by frightened mobile carriers, and beyond that, it failed to capture the imagination of users. Apple’s later-arriving Apple Pay got the user experience right and helped educate the market, laying the groundwork for Google mobile payments take two: Android Pay works with all NFC-enabled Android devices […]
Get Ready For A Shift To Consumer-Centric Marketing
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical.
The Psychology Of Clicking “Buy Now”
The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it.
Why You Need To Make Video Part Of Your Marketing Automation Strategy
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.
Periscope Flips, Now Also Offers Landscape Video
Broadcasters now have the option to shoot horizontally on the Twitter-owned network.
Marketing Day: Super Bowl Ad Report, Twitter Analytics In Notification Tab & Native Ad Study
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad only saw it online, with this year's ads winning a record 9M shares.
Google Adds Ad Injector Filter In DoubleClick Bid Manager
In fight against ad injectors, Google says it has blacklisted 1.4 percent of ad exchange inventory in DBM.
Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users
Twitter is experimenting with displaying Popular Tweets, Top Follow and Noteworthy Mentions in notifications tab for accounts that get a high volume of notifications.
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong foundation.
CMOs: Are You Paying Attention To Attention?
Columnist Brian Rigney discusses why measuring the success of a campaign is less about whether people visit and more about how long they visit.
The Human Side Of Data: The Opportunities For Marketers
With a vast quantity of data at our fingertips, it's easy to lose sight of the real people behind that information. Columnist James Green explains why marketers need technology that can help them connect with individuals.
Internet-wide Retargeting POWERED by Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing your precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how […]
Gilt Shows How Apps And Online Shopping Are Coming To Apple TV
Apple's betting that the future of TV is apps, and Gilt envisions consumers tossing aside the second screen to shop from their televisions.
Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
In a new study, consumers identified native advertisements as articles a large percentage of the time.
Marketing Day: August’s Top 10 YouTube Video Ads, The Apple Event & Instagram’s 30-Second Video Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts, while some optimistically believe that ad blocking technology will actually motive ad-quality improvements. The truth probably lies somewhere in between. The first thing to understand is […]
Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
Last month's top ten video ads generated a combined 73,190,366 views and accounted for more than 156 million minutes watched.
7 Ways To Fail At Twitter
Looking to leverage Twitter for massive fail? Here are some tips to follow -- or to avoid, if you're seeking success!