Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
The omnipresent Facebook buttons used on other sites and apps pass browsing data that will soon be available for ad targeting.
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Round 2: Peace Ad Blocker Pulled & CNET Fights Back
As concerns for and by publishers rise about ad blocking, the most popular new one for iOS bows out.
Debunking The CTR To Find Truth In Viewability
Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry's shift towards viewability.
The Modern-Day Publisher’s Dilemma: Where To Focus With So Many Available Platforms
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal.
How To Create A “Lead Pipeline” With Your Blog (Part 2)
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers.
Facebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views
CEO Jonah Peretti says that more than 75% of the company's total content views come on non-BuzzFeed networks. Facebook video generates 27% and Snapchat 21%.
Customers Need To Be Part Of The Advertising Conversation
As digital advertising evolves to reach consumers on a whole new level, it's more important than ever to engage with them and make them part of the conversation, says columnist Alex LePage.
Periscope Adds Profile Pages For The Web
Twitter-owned video streaming app gives broadcasters a landing page for the desktop.
Amazon Points Retailers To Shopify As It Nears The End Of Its E-Commerce Platform
Named an Amazon preferred partner, Shopify is rolling out new integrations for Amazon Webstore owners.
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics
A look at the broader implications for marketing data if content blockers are widely adopted in iOS 9.
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry," campaign, with each wrapper representing a different "symptom" of hunger.
Marketing Day: Twitter’s Branded Emoji, Google Sues SEO Firm & Pinterest Reaches 100M Users
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji
Twitter gives Coca-Cola the first crack at using the internet's playful shorthand for brand promotion on the network.
Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency.
Pinterest Says It Has 100 Million Monthly Active Users
It's the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to marketing.
Creating Synergy Between Social Media And Search
Search and social don't have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.
Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data
Marketers can pull up data on other websites to see historic or recent search query and conversion activity based on click activity culled from a large consumer panel.
Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency
How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that's put an interesting solution in place.
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Why You Need An Independent Analytics Audit
Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why it should be conducted by an independent body.
The Biases In Online Marketing That Drive Crazy Decisions
The online marketing world is brimming with assumptions that aren't backed up with data. Columnist Brian Massey offers up some strategies for overcoming these biases.
Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend.
QuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad Technology
Formerly known as InsideVault, QuanticMind says funds will be used to expand operational infrastructure.
Digging into Dads on Facebook: Psychographic Targeting Hot House
Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a recent article on CNBC. We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads. Men + Demographics > […]
Shopify Opens Door For More Shopping On Facebook
E-commerce firm says it will give all its clients the ability to create Shop sections on their Facebook Pages in the "coming weeks."
New Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within Hours
A second ad blocker also hits number five for iTunes; both work only with Safari, don't block ads in Chrome or within apps.
Marketing Day: News Corp To Buy Unruly, Q2 Global Video Index & Mobile App Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
CEO Robert Thomson calls Unruly a "feisty and creative" company that will help News Corp broaden its digital and mobile video expertise.
More Than 44% Of All Video Plays Happened On A Mobile Device In Q2 2015 [Report]
According to the Q2 Global Video Index from Ooyala, mobile will account for 50% of all video plays by the end of the year.
4 Trends to Help Drive More Purchases This Holiday Season
Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies.
Get Ready For A “Blueshift” In Marketing
Don't be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a "blueshift" and take advantage of the new tools of today.
Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie-Up
The upcoming Matt Damon film gets the full geeky treatment from the software company, which has embedded marketing elements into a variety of its products.
Time With Mobile Apps Now Beats TV As Apps Become The New Networks
TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines. All that is coming to an end however as cable TV faces increasing pressure from cord cutters, over-the-top video […]
3 Content Marketing Lessons Reddit AMAs Can Teach
What's the secret behind the popularity of Reddit AMAs? Columnist Kerry Jones shares some tips on what content marketers can learn from some of the most successful AMAs about building a loyal following.
Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers
Integration with Pinterest allows fashion retailer to offer customers the ability to browse according to their "color DNA."
Google’s Android Rules Found To Violate Russian Competition Law
Prompted by a complaint from Russian search engine Yandex, in February, Russia’s competition regulator opened an antitrust investigation into Google control over Android. Earlier today, the regulator ruled in favor of Yandex and against Google. Google has yet to receive the formal ruling, which has also not been publicly released. However, if the ruling holds, […]
Lawsuit Accuses Twitter Of Spying On Direct Messages
Suit alleges that Twitter eavesdrops on private chats to benefit its advertising business. Plaintiff is seeking class action status for all Americans who have sent or received a Twitter DM.
Salesforce Gets Into Internet Of Things Market With IoT Cloud
The new cloud aims to process huge amounts of device data and help businesses build customer profiles, take actions and respond directly to customers based on IoT events.
Marketing Day: Zuckerberg’s Town Hall Meeting, Stripe Buy Buttons & ONE By AOL Adds Creative
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button
Mark Zuckerberg says the social network is close to testing a way for people to express emotions with a shorthand interaction.