A disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies.
Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation iPhone, the 6s, as well as a revamped Apple TV and a larger iPad. You’ll be able to watch a live-stream of the keynote here. The iPhone 6s will substantially resemble the bestselling iPhone 6 but […]
The massive Ashley Madison leak exposed the personal information of millions. Columnist Chris Silver Smith explains why the worst isn't over for its victims and shares tips on what steps they should take next.
A global expansion, 30-second ads, the self-serve Facebook ad platform and a handful of other Instagram upgrades will have media buyers and advertisers dancing with delight.
Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high level, they consist of the following changes: New, prominent call-to-action buttons. Improved layout and navigation for mobile devices. New customizable sections […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.
Launched in 1995, the online marketplace now includes 25 million sellers, 157 million buyers and more than 800 million product listings.
A report by the Financial Times cites advertiser pressure for the move.
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started.
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience.
Columnist Keith Fagan offers some steps to help independent publishers benefit from the growing trends of engagement and viewability.
Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. Location history is evolving into a kind of cookie substitute for mobile advertising, but one that is more accurate and powerful than cookies. This goes way beyond the archetypal mobile-location use case (“You’re walking […]
Tactic of using search for self-promotion is common, but it could hurt Microsoft's case that Google shouldn't favor its own products in Google search.
The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The social messaging and media app enters Facebook territory, doubling its video views in three months.
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.
Listings managed by the moving company received Reputation Warning alerts after Yelp discovered customers were being pressured to write positive reviews.
As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy.
In addition to starting earlier, retailers are also planning to offer more holiday promotions than last year.
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.
The July smartphone numbers are out this afternoon from comScore. According to the measurement firm, smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft operating systems are mostly unchanged from last month. Below are […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app.
Google’s Street View has been somewhat challenged in the transition to a mobile-centric world. It’s available through the Google Maps and Google Earth apps, but it hasn’t really been well showcased on the small screen — until today’s launch of the stand-alone Street View app for Android and iOS. The new app allows users to […]
As more shoppers complete their holiday shopping by October, columnist Anthony Bursi says it's critical for mobile marketers to get their holiday strategy in place.
This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the past couple of months as Millennial has struggled as a public company. In addition to solving problems for Millennial, the deal gives the Verizon-owned AOL greater programmatic reach into mobile. More […]
If you want your brand to truly succeed, it's time to put the customer first. Columnist Scott Rayden discusses how you can step up your consumer experience strategy.
Columnist Jeremy Smith explains why increasing your exposure leads to familiarity, which results in a big improvement in conversion optimization.
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. In mid-August, Facebook delivered with Website Clicks and Mobile App Install campaigns that can use Facebook to display ads in Instagram. Facebook’s targeting capabilities + Instagram’s visual prowess = MARKETING GOLD. With […]
US agency fires another warning shot against lack of social media disclosures by settling complaint that Machinima paid gamers up to $30,000 to upload video endorsements of the Microsoft Xbox One console.
Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads. To get started using native Gmail ads in AdWords, create a Display Network Campaign and […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Ranking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top Grossing App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also […]
App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the apps that have generated the most global revenue to date. These lists are based on App Annie proprietary data. I’m sure the lists are consistent with other similar data sources, through […]
In a major update, advertisers will be able to manage and report on their YouTube video ads alongside other AdWords campaign types.
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience.
If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready.
Lightweight conversations have made their way to LinkedIn thanks to the new messaging experience. Now with 100% more GIFs, Stickers and Emojis!