Salesforce Lead vs. Opportunity—Key differences explained
What’s the difference between a lead and an opportunity in Salesforce? Learn how each fits into your sales pipeline and how to manage them effectively.
Marketing artificial intelligence (AI)
What every enterprise needs to know about AI governance and onboarding
Learn how to govern and onboard AI tools in enterprise marketing orgs. Explore best practices for risk management, vendor vetting, cross-functional rollout, and compliance at scale.
What is HubSpot? CRM, marketing & sales platform guide
New to HubSpot? Learn what it is, how it helps manage marketing, sales, and CRM in one place—and why it’s a go-to tool for growing businesses.
Why HubSpot is winning at AI visibility in B2B SaaS
HubSpot dominates AI-powered search visibility. Learn how its strategy, content, and authority make it a standout B2B SaaS leader in the AI era of SEO.
Is martech driving the blandification of marketing?
Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Adobe brings AI deeper into content workflows
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows.
Customer relationship management (CRM)
Customer sentiment — and risk — are hidden in the emails in your CRM
Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM.
Gen Z leads surge in daily AI use, as B2B buying enters the generative era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
Rethinking marketing’s relationship with data
Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to rebuild trust.
Marketing artificial intelligence (AI)
The AI oversight gap is marketing’s next governance test
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore.
Martech, adtech and sales tech: Are they converging — and should they?
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
Digital experience platform (DXP)
You can’t automate brand voice, but you can train AI to respect it
AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity.
The stakes around trust, compliance and consent are higher than ever
Learn how AI powers compliant personalization. Join us Nov. 4 at the free MarTech Conference.
Why server-side tracking is making a comeback in the privacy-first era
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics.
AI is changing the hiring practices of marketing agencies
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast.
Let’s discuss performance monitoring and optimization with AI
AI watches campaigns 24/7 and spots issues instantly. Learn how to save budget and boost ROI at the MarTech Conference.
Do you know who’s on your email list?
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Perplexity just became the poster child for why insurers are backing away from AI companies — it got caught copying a mountweazel planted to expose data scraping.
IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws.
Quiet martech is redefining how teams work
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach.
Marketing artificial intelligence (AI)
Structuring AI for marketing impact through focused, real-world activation
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.
Reinventing your personalization and orchestration with AI
Stuck with stale segments? AI can deliver real-time relevance. Learn more at the MarTech Conference, free and online, Nov. 4.
How to make sense of all that marketing data
Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams.
Marketing artificial intelligence (AI)
From tech tangle to growth engine, martech gets a do-over
Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
5 ways a B2B CDP transforms your marketing and sales alignment
B2B CDPs unify fragmented data, reveal buying group behavior and turn sales and marketing into one revenue engine. Here’s what makes them indispensable.
Your nurture strategy is lazy marketing
Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion.
Google’s Privacy Sandbox: What you needed to know, before its demise
Given the saga of third-party cookies, Google's shutdown of Privacy Sandbox last week was inevitable..
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new conversion lift testing.
What to do now that unique isn’t unique anymore
Every brand claims to be different. The ones that stand out make people feel something — not just think something.
Marketers say their trust in measurement is stalled
More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers.
How to turn internal docs into content that converts
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results.
How to build enterprise influencer marketing programs
Influencer marketing isn’t just for DTC brands. Learn how enterprises can partner with industry voices, scale campaigns, and drive measurable ROI.
Why is Salesforce partnering with the biggest names in AI?
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise.
Do consumers really want to talk to bots?
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors.
AI search is collapsing the B2B buyer journey
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI.
Building a martech stack that fits local business reality
Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably.
What they don’t teach you about marketing at Harvard Business School: Being positionless
Positionless Marketing equates to do-it-now competence, powered by technology... not committees
Agentic commerce is here, and consumers want it to help find deals
Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond.
The TikTok-fueled shift B2B marketers can’t afford to ignore
As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge.
Zero to launch: AI-powered campaign creation without the creative logjam
Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference.