How to make sense of all that marketing data

Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams.

By ,
Head of Content & Media
Published on October 22, 2025 • Last updated on October 22, 2025 • 2 minutes read

Table of Contents

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    Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. 

    In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. 

    We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.

    Episode guide

    0:29: Meet Anssi Rusi
    1:50: Where are marketing teams struggling with data?
    3:42: What are marketing teams doing to grow their data IQ?
    6:02: What are the best use cases for using AI to get value from data?
    7:53: Why did Supermetrics buy a CDP?
    10:30: What is the state of the CDP market?

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    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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