Virtual and augmented reality
MarTech is your source for virtual and augmented reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialize, these technologies will play a greater role.
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MarTech Today: Bridging the gap between IT and marketing, agencies looking to win over new CMOs & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer.
MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]
Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]
Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.
Report: Retailers should invest in better service, faster checkout for stores
Quick checkout and 'exceptional' in-store service represent a winning combination according to GroundTruth consumer survey.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Marketing Day: Senate grills Facebook and Twitter (again), Google spoofed by fake Russian trolls & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from it.
Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent
Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.
When should marketers use AR and when VR?
A marketing tech exec offers some rules of thumb.
Finding synergy between talent & technology in the martech machine age
What can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology? Columnist Andy Betts shares 5 benefits.
How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception.
Apple’s latest ARKit preps augmented reality to become pervasive reality
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.
Tobii Pro releases analytics for its eye-tracking + VR
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.
Shoppables are just getting started
All-in-one-screen shoppable content could evolve in ways that dramatically change ecommerce and marketing.
Solving for cross-device complexity with multi-touch attribution
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel.
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8.
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes.
From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018
What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.
Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
Google’s new Daydream View: Another step on the long road toward VR adoption
Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of marketers.
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable.
Live from Facebook-owned Oculus’s annual VR conference: Day 1
All the news from the opening keynote at the virtual reality company's annual developer conference.
Apple’s ARKit launches a new channel: The hidden layers of reality
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Facebook Spaces & the risky virtualization of retail
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect ecommerce and the retail experience.