Performance Marketing
3 ways customer data drives more impactful brand experiences
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.
Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.
Performance Marketing
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.
Mike Sands | Dec 20, 2018 at 8:04 am ETData
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records.
Mike Sands | Oct 30, 2018 at 3:53 pm ETData
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage their customers' information.
Mike Sands | Sep 18, 2018 at 12:22 pm ETData
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.
Mike Sands | Aug 30, 2018 at 1:10 pm ETData
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.
Mike Sands | May 1, 2018 at 5:00 pm ETData
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
Mike Sands | Apr 4, 2018 at 11:29 am ETPerformance Marketing
Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.
Mike Sands | Mar 8, 2018 at 5:21 pm ETMarketing Operations
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes.
Mike Sands | Feb 7, 2018 at 4:50 pm ETMarketing Management
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018.
Mike Sands | Jan 8, 2018 at 1:00 pm ETData
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.
Mike Sands | Dec 13, 2017 at 2:49 pm ETData
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.
Mike Sands | Dec 12, 2017 at 9:49 am ETPerformance Marketing
Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.
Mike Sands | Nov 14, 2017 at 11:11 am ETCustomer & Digital Experience
Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
Mike Sands | Oct 17, 2017 at 12:40 pm ETMarketing Operations
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.
Mike Sands | Sep 20, 2017 at 3:14 pm ETPerformance Marketing
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of all business decisions.
Mike Sands | Aug 22, 2017 at 10:35 am ETMarketing Operations
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.
Mike Sands | Jul 19, 2017 at 2:22 pm ETDigital Transformation
What are consumers' favorite brands doing right? Columnist Mike Sands says it's all about using customer data and identity to make customers' lives easier.
Mike Sands | Jun 27, 2017 at 1:51 pm ETPerformance Marketing
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
Mike Sands | May 30, 2017 at 10:18 am ETMarketing Operations
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.
Mike Sands | May 3, 2017 at 1:15 pm ETData
Don't let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you're in control of your customer data.
Mike Sands | Apr 5, 2017 at 2:41 pm ET