Marketing Management
Danny Sullivan: My new role as advisor for Third Door Media
MarTech Today continues on strong, with an outstanding team in place.
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
Customer & Digital Experience
Infographic: The 2017 Periodic Table of SEO Success Factors
Mobile, direct answers & site speed factors gain greater weight.
Performance Marketing
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
Performance Marketing
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
Performance Marketing
Google warns authors, publications against misusing links in syndicated articles & posts
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
Customer & Digital Experience
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product announcements.
Customer & Digital Experience
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Marketing Management
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
Performance Marketing
Up close with Facebook’s Frame Studio
Facebook Frames are easy to make and share with a brand's followers. But restrictions on logos and trademark usage are an issue.
Performance Marketing
How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Performance Marketing
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
Customer & Digital Experience
Live blog: Facebook F8 second day opening keynote
Today's opening talks will likely go deep and technical into Facebook's augmented reality moves.
Marketing Management
Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
Facebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.
Performance Marketing
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
Performance Marketing
Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.
Performance Marketing
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
Performance Marketing
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
Digital Transformation
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant product.
Performance Marketing
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Customer & Digital Experience
Google Cloud’s many product announcements at Google Next
What's new with Google Cloud? All the latest product news here.