Performance Marketing
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
Customer & Digital Experience
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product announcements.
Customer & Digital Experience
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
Marketing Management
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
Performance Marketing
Up close with Facebook’s Frame Studio
Facebook Frames are easy to make and share with a brand's followers. But restrictions on logos and trademark usage are an issue.
Customer & Digital Experience
Live blog: Facebook F8 second day opening keynote
Today's opening talks will likely go deep and technical into Facebook's augmented reality moves.
Marketing Management
Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
Facebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.
Performance Marketing
Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.
Performance Marketing
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
Performance Marketing
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
Digital Transformation
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant product.
Performance Marketing
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Customer & Digital Experience
Google Cloud’s many product announcements at Google Next
What's new with Google Cloud? All the latest product news here.
Digital Transformation
Google Cloud Video Intelligence API scans video, identifies objects & events
Need to find something fast in video? Google's got a new machine learning solution out in private beta.
Data
Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
Performance Marketing
Marketing Land’s guide on how to use Snapchat
Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Performance Marketing
No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google's program, if it turns out 'Subscription' label doesn't hurt conversions.
Performance Marketing
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%
From a high of 57% three years ago, hashtags were only in about one-third of ads.
Performance Marketing
Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Did you transition away from the official accounts for the US President, Vice President and First Lady? There's a good chance Twitter made you follow them again.
Digital Transformation
Cortana Skills Kit announced, will allow Cortana to do transactions through conversation
Microsoft's new Cortana Skills Kit is designed to help Cortana get things done.