Laura Collins

Laura Collins is senior director of digital delivery at UK-based paid media agency, Merkle. In her eight years in digital marketing, she has acquired in-depth knowledge of Google, Facebook, Twitter, Amazon and several other platforms. She has managed accounts across a range of sectors with a specialisation in finance and retail.

Performance Marketing

Finally getting (Linked)In on the retargeting action

LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes.

Performance Marketing

Is Snapchat’s bubble about to burst?

Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat's glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.

Performance Marketing

Dynamic remarketing: not just for retailers anymore

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic.

Performance Marketing

Gmail Ads: Email marketing without the emails

What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact.