Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.
Contributor
Jane Price's latest articles
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.
A brand manager’s guide to virtual assistants
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.