Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.
As Senior Vice President of Marketing at Interactions, Jane Price is responsible for product and go-to-market strategy, corporate brand and communications. Bringing more than 20 years of experience at technology start-ups, Jane and her team focus on advancing Interactions mission to transform the way leading businesses and their customers communicate through Intelligent Virtual Assistants. Before joining Interactions in 2013, Jane led Marketing and Product Management teams at Care.com, TripAdvisor and MathWorks.
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.Jane Price | Dec 7, 2018 at 7:30 am ET
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.Jane Price | Sep 26, 2018 at 9:00 am ET
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.Jane Price | Aug 1, 2018 at 9:15 am ET