MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
  Oct 8, 2018 by Barry Levine
  Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.
• LivePerson boosts its automated conversational capabilities with Conversable acquisition
  Oct 8, 2018 by Barry Levine
  Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots.
• Google and Salesforce integration: bringing customers and brands closer together
  Oct 8, 2018 by Digital Marketing Depot
  The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs […]

From Marketing Land:

• Google to shutter Google+ following undisclosed data exposure
  Oct 8, 2018 by Greg Sterling
  The final closure will happen in August 2019, but few marketers will suffer as a result.
• How the Halloween zombies can help close your revenue gap
  Oct 8, 2018 by Ryan Phelan
  Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
• The power of disruptive digital narrative
  Oct 8, 2018 by Peter Minnium
  The key to creating more engaging online stories may be letting your audience fill in the blanks.

From Around The Web:

• Facebook unveils two video calling devices for home, www.techcrunch.com
• Is Virtual Reality Set to Disrupt The Digital Workplace?, www.cmswire.com
• To Unlock The Potential Of A.I. In Marketing Analytics We Must Go Back To Basics, www.forbes.com
• Why is metadata management so important when it comes to GDPR?, www.siliconrepublic.com
• Are you making the most out of your data partnerships? | Marketing Interactive, www.marketing-interactive.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.