MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
    Oct 8, 2018 by Barry Levine
    Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.
  • LivePerson boosts its automated conversational capabilities with Conversable acquisition
    Oct 8, 2018 by Barry Levine
    Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots.
  • Google and Salesforce integration: bringing customers and brands closer together
    Oct 8, 2018 by Digital Marketing Depot
    The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs […]

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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