Andy Betts

Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups -- working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.

Marketing Management

CMOs must dig deeper on attribution

We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.

Performance Marketing

Up Close @ SMX East: Seven Steps To Success In Native Advertising

This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising landscape. The advertising ecosystem is continuing to grow at rapid pace — and paid, owned and earned media channels are converging. This is where the native advertising opportunity […]