Will Google+ be the final push Congress needs to pass restrictions on data use?
Federal privacy legislation is becoming an inevitability. Here's how things are developing.
Wesley Young is the Local Search Association’s vice president of Public Policy. He blogs about the industry on the Local Search Insider blog.
Federal privacy legislation is becoming an inevitability. Here's how things are developing.
Wesley Young | Nov 5, 2018 at 10:18 am ETContributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers.
Wesley Young | Jul 18, 2018 at 11:53 am ETGoogle may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
Wesley Young | Jun 29, 2018 at 11:38 am ETRecent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections.
Wesley Young | Apr 24, 2018 at 3:20 pm ETAs a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says Contributor Wesley Young.
Wesley Young | Apr 2, 2018 at 10:26 am ETWith more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
Wesley Young | Feb 28, 2018 at 4:02 pm ETDon't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
Wesley Young | Oct 10, 2017 at 4:59 pm ETStudies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.
Wesley Young | Sep 11, 2017 at 1:32 pm ETColumnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
Wesley Young | Aug 15, 2017 at 5:22 pm ETColumnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
Wesley Young | Jun 20, 2017 at 3:50 pm ETMore and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be.
Wesley Young | May 23, 2017 at 2:56 pm ETWesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual Conference.
Wesley Young | Mar 28, 2017 at 1:30 pm ETFake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
Wesley Young | Jan 4, 2017 at 1:30 pm ETColumnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
Wesley Young | Dec 6, 2016 at 2:45 pm ETUp to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
Wesley Young | Nov 8, 2016 at 2:15 pm ETConsumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
Wesley Young | Oct 11, 2016 at 1:30 pm ETYour local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Wesley Young | Sep 14, 2016 at 12:30 pm ETWesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
Wesley Young | Aug 16, 2016 at 1:45 pm ETNon-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
Wesley Young | Jul 19, 2016 at 1:00 pm ETVoice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
Wesley Young | Jun 21, 2016 at 12:35 pm ETBranding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
Wesley Young | May 24, 2016 at 1:20 pm ETConsumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
Wesley Young | Apr 26, 2016 at 12:05 pm ETThe Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
Wesley Young | Mar 29, 2016 at 1:10 pm ETHaving a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
Wesley Young | Mar 1, 2016 at 1:30 pm ETApps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Wesley Young | Feb 2, 2016 at 11:45 am ETLooking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Wesley Young | Jan 7, 2016 at 11:10 am ETUsing strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls.
Wesley Young | Dec 9, 2015 at 10:25 am ETNow that Facebook's Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.
Wesley Young | Nov 10, 2015 at 4:19 pm ET2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics, Changing Landscape of Mobile Payments, with […]
Wesley Young | Dec 8, 2014 at 9:39 am ETNative advertising is a powerful marketing tactic. Columnist Wesley Young explains how your business -- no matter its size or scope -- can get on board.
Wesley Young | Nov 10, 2014 at 10:24 am ETIn recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their […]
Wesley Young | Jan 13, 2014 at 9:30 am ET