A marketing tech exec offers some rules of thumb.
Virtual and Augmented Reality
MarTech is your source for Virtual and Augmented Reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialze, these technologies will play a greater role.
- AR and VR: A guide for marketers
- AR/VR: Marketing in three dimensions
- How B2B marketers can leverage the metaverse
- Why we care about metaverse activations
- Become a metaverse marketing maven
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