Mobile marketing
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Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
App users visit brick and mortar 41% more often than non-users
Customers like apps once they start using them but awareness remains very low.
Digital experience buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
Good morning: Mobile first doesn’t mean offline last
The most engaging experiencesd link mobile content with the real world environment.
A loyalty boom for David’s Bridal using mobile wallet technology
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.