The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Agile Marketing Navigator
The Agile Marketing Navigator is a flexible framework for navigating agile marketing for marketers, by marketers. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.
- Aligning on a Guidepoint
- How to hold a successful Brainstorm session
- How to determine the minimally viable launch
- Creating a blueprint
- Building a Marketing Backlog
- The Daily Huddle
- The Team Showcase
- Team Improvement
- Customer Stories
- Work in Progress Limits
- Cycle Time
- Waste Removal
- Marketing owner
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.