Marketing privacy
MarTech is your source for marketing privacy content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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GrowthLoop and TransUnion partner to improve audience reach
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Adopting consent-based analytics for long-term marketing success
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
Digital advertising braces for signal loss and Privacy Sandbox
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
Privacy plus personalization: The new frontier of digital advertising
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.
What Google’s Privacy Sandbox means for the app ecosystem
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Ad industry steps up to meet signal loss, privacy challenges: IAB
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
How to protect customer trust when using AI
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more.
Goodbye to cookies: Digital advertising’s leap in the dark
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
3 future-proofing strategies for Google’s third-party cookie crackdown
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
TransUnion announces data clean room partnership with Snowflake
Users will be able to access TruAudience identity-related data directly within Snowflake's data clean room, Samooha.
Google hits back at IAB Tech Lab Privacy Sandbox assessment
It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
OpenX Deal Library will compare alternatives to cookies
Maybe we'll start to find out which alternatives to cookies work best.
IAB launches new privacy compliance tool
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
2024 Predictions: Data and AI on marketers’ minds
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Marketing value and data: Doing more with less
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
Chrome’s IP address protection initiative presents new challenges for marketers
IP address protection seems on a faster track for the most popular web browser than cookie deprecation.
Integrate introduces Data Guardian for privacy and compliance
In order for leads to be fully marketable, without legal risk, lead data collection needs to comply with existing and emerging regulations.
Google is rolling out Topics-based tracking for Chrome
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
The march to CCPA compliance is a slow one
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
Data clean rooms: A beginner’s guide
Here's how enterprises are using data clean rooms to improve the return on their customer data investments.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Say goodbye to third-party data and hello to better customer experiences
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
Marketing artificial intelligence (AI)
Italy lays out requirements for ChatGPT’s return
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Data management platform (DMP)
Why we care about data management platforms
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
3 privacy-centric solutions for marketing compliance
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
What is compliance in marketing and why every savvy marketer should care
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.