How to balance ROAS, brand safety and suitability in social media advertising
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising.
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Geoff Crain's latest articles
Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits.
Is the digital marketing grass really greener in walled gardens?
From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising.
How to build a hyper-precise, audience-first ad campaign
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data.
Marketing to the 50+ crowd: A booming opportunity
Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.
Privacy plus personalization: The new frontier of digital advertising
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.
Niche advertising: 7 actionable tactics for targeted marketing
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape.
Top 5 strategic trends for social media marketing in 2024
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.
TV advertising: 6 key trends to watch in 2024
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
How brands should react to market slowdowns
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share.