9 steps you can take now to get prepared for GDPR
There are still things you can do before the May 25 deadline to be more prepared for the European legislation.
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Robin Kurzer's latest articles
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile insights.
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
The news comes despite a January announcement of a global privacy center. The beleaguered CEO says the social network 'wanted to extend privacy guarantees worldwide in spirit.'
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core values.
The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.
LinkedIn is rolling out native video advertising & video for Company Pages
Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.
Salesforce invests in email capabilities with new Content Block SDK for email marketing
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.
Meet Suzy: the new crowd intelligence platform with the cute name
The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost instantly.
The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook
Services that use consumer data as payment would be subject to penalties in line with GDPR.
What is privacy by design? A deeper dive into this GDPR requirement
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed.
New report: Correlation between high-performing retailers & higher investment in consumer data
Salesforce and Deloitte's report says retailers without strong data management strategies will be left behind.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion rates.
OneTrust adds GDPR consent tool to its suite of compliance products
The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
Drawbridge pulls its ad business out of Europe ahead of GDPR
As the deadline for GDPR compliance nears, will other companies follow suit?
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators.
Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.
Majority of mobile marketers plan to increase video spend in 2018
But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds.
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Eight-five percent of the marketers surveyed also indicated that they will increase their video investments across every channel.
FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Are privacy concerns around connected toys a sign of what's to come as IoT explodes?
Ogury launches Active Insights, a competitor intelligence solution for app marketers
The mobile data company says it has created the "first complete app ecosystem intelligence solution."
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Microsoft 365 releases GDPR compliance and info protection features for its customers
The company is rolling out updates to its Compliance Manager and making it available to a more general audience.
Industry leaders rank brand safety the most important media quality metric
Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
In the absence of significant progress, marketers indicate that ad dollars may -- at least temporarily -- migrate back to TV.
Google AdSense launches new type of ad format that optimizes placements
The company says that publishers who use Auto ads could see a revenue lift of up to 15%.
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.
Digital asset management (DAM)
Bynder’s acquistion of Webdam creates a global DAM powerhouse
The digital asset management company added Shutterstock's DAM business for $49.1 million.
GDPR introduces a new job position: The data protection officer
IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.
The MarTech Minute: mParticle/Drawbridge partnership, CloudJumper acquisition and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says.