What is privacy by design? A deeper dive into this GDPR requirement

Privacy by design (PbD) is a pretty simple concept: It’s essentially a procedural reminder to build user privacy principles into the development of a product or tool. It’s also a key tenet of the European Union’s upcoming General Data Protection Regulation (GDPR), a sweeping regulation that affects any organization with European users or members.

Privacy by design came into the popular lexicon in the 1990s, introduced by Ann Cavoukian, who was information and privacy commissioner of Ontario at the time. In 2012, the Federal Trade Commission began calling it a best practice for data privacy, along with transparency and simplified choice.

[Read the full article on MarTech Today.]

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.