TrustArc launches GDPR tool to help comply with data subject rights
The Individual Rights Manager works with TrustArc's existing data platform to help companies sift through and act on consumers' data inquiries.
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Branch rolls out Universal Ads across mobile, web and native apps
The company also announced its membership in the Facebook MMP program today.
PacketZoom to bundle Amazon CloudFront with its mobile app acceleration tools
The mobile solutions company says it is the only complete, end-to-end mobile CDN in the industry.
The MarTech Minute: Shim promoted to Slack CFO, industry vets form Metaforce consultancy and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
IAB publishes GDPR advice for advertisers who use OpenRTB
The organization also announced the formation of a GDPR Technical Working Group.
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance.
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
How are SMEs preparing for GDPR?
Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously.
Twitter gives developers full access to its entire archive of tweets
Businesses can now identify and analyze Twitter trends in customer sentiment over time.
Take the 2018 Marketing Technology & Operations Salary Survey
We'll share the results of this anonymous survey later this month.
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in market.
European Commission issues GDPR guidance to EU member states
The EC has also provided 1.7 million euros for oversight and training.
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
Only 1/3 of startups are GDPR-compliant, study finds
A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.
Facebook to launch privacy center ahead of GDPR deadline
COO Sheryl Sandberg's announcement to give users more control of their data comes just a few months before the GDPR compliance deadline.
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer commerce."
The MarTech Minute: FileCloud announces ServerSync and executives on the move
The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
Preparing for GDPR: How to signal your intent to comply
Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.
OpenX announces full GDPR compliance ahead of May deadline
The ad tech provider says it's one of the first global ad exchanges to announce full compliance.
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics 360.
NRF report shows lack of tech awareness among shoppers
Consumers claim little familiarity with voice search, augmented reality and other tech used by marketers.
The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
GK Software’s AI acquisition promises a true omnichannel experience
The company acquired AI-recommendation company prudsys in November.
The MarTech Minute: ANA acquires another division, a former Marketo VP joins a data agency and more.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Taplytics brings the quality of an in-store experience to mobile
The cloud company says that "magical" mobile experiences will drive higher ROI.
Power to the people: GDPR ushers in a new age of customer control over their data
A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.
Marketing online to kids in the age of GDPR poses new challenges
Ad tech targeted to adults is capturing data from kids at a growing pace.
Who’s listening? Apple’s new podcast analytic feature knows
The new dashboard is in beta and is only available for iOS 11 devices.
Showpad gives companies a new way to help their sellers sell
The platform says it’s creating “salespeople of the future”
The MarTech Minute: A Vatican partnership, a name change and new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed
What is the future of artificial intelligence?
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
Will GDPR and blockchain live up to their hype in 2018?
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new year.
Adobe Campaign to roll out enhanced email functionality
The company also sees AI-powered, highly personalizable email in its future.
Equifax and beyond: How data breaches shaped 2017
Could this be a turning point in the way we handle PII data in the future?
The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more
The martech week in review: news and announcements in marketing technology this week that you might have missed.
Branch rolls out a new ‘people-based’ attribution engine
The company says that most marketers don't know how broken mobile attribution really is.
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.
Finding a perfect match: Oodi helps companies outsource to agencies
The ecommerce platform wants to make RFPs irrelevant and make the entire process quicker.
What does the GDPR mean to your third-party data processors?
Data controllers and processors will be equally responsible for compliance with the EU regulation.
The MarTech Minute: New partnerships, acquisitions and integrations
The martech week in review: news and announcements in marketing technology this week that you might have missed.