FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Are privacy concerns around connected toys a sign of what's to come as IoT explodes?
Robin Kurzer on February 28, 2018 at 4:25 pm
PrivacyCon this morning, Emily McReynolds of the University of Washington Tech Policy Lab, presented a paper discussing the thorny issues surrounding privacy and connected devices like smart toys and voice assistants. McReynolds and her team studied parents and children using toys that promote interaction through the use of interactive voice features, such as Hello Barbie and CogniToys Dino. The paper provided recommendations to toy designers and policy makers about how they can produce interactive objects without exploiting user privacy rights. When a child pushes the belt buckle on a Hello Barbie, it activates a feature where it captures conversation via a Wifi-enabled recorder and saves it to a control center, while using speech-recognition software to deliver a canned answer. Parents can access these “conversations” via a dashboard and have several options, including to delete and share on social media. According to the report, the parents interviewed were sensitive to the issues surrounding monitoring what their child does with the toy as well as what data would be retained by the company. And in the interest of consent, some parents felt a need to explain to their kids that the toy was, in fact, recording them. All of the parents said they would not share the information on social media. The report draws a direct line from connected toys to voice assistants like Alexa and Siri, and says that the conclusions drawn from the toy study can also apply to those connected devices. From the report: “These non-toy platforms may help shape children’s mental models of toys, and may raise similar issues around privacy and content. The designers of these platforms should thus consider children as potential (co-)users in their designs.”Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to her? In a talk at the Federal Trade Commission’s annual