Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its true impact is.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its true impact is.
Robin Kurzer | Jul 16, 2018 at 8:30 am ETThe martech week in review: News and announcements in marketing technology this week that you might have missed
Robin Kurzer | Jul 13, 2018 at 4:00 pm ETMRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.
Robin Kurzer | Jul 13, 2018 at 12:07 pm ETThough companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.
Robin Kurzer | Jul 13, 2018 at 12:04 pm ETThe company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'
Robin Kurzer | Jul 11, 2018 at 9:02 am ETA majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.
Robin Kurzer | Jul 10, 2018 at 9:15 am ETWill GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
Robin Kurzer | Jul 6, 2018 at 11:13 am ETThe FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony.
Robin Kurzer | Jul 3, 2018 at 12:56 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed
Robin Kurzer | Jun 29, 2018 at 4:00 pm ETThough enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.
Robin Kurzer | Jun 29, 2018 at 9:07 am ETThe legislation echoes GDPR and affords consumers greater control of their personal data.
Robin Kurzer | Jun 29, 2018 at 9:00 am ETWith its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.
Robin Kurzer | Jun 27, 2018 at 3:39 pm ETAs it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise.
Robin Kurzer | Jun 25, 2018 at 9:07 am ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Robin Kurzer | Jun 22, 2018 at 4:00 pm ETThe Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data.
Robin Kurzer | Jun 21, 2018 at 10:30 am ETThe call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year.
Robin Kurzer | Jun 18, 2018 at 5:00 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Robin Kurzer | Jun 15, 2018 at 4:00 pm ETA weekly wrap-up of how companies are adapting to the new General Data Protection Regulation
Robin Kurzer | Jun 15, 2018 at 9:45 am ETWith companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the medium.
Robin Kurzer | Jun 14, 2018 at 1:43 pm ETThe company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.
Robin Kurzer | Jun 14, 2018 at 11:39 am ETThe company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.
Robin Kurzer | Jun 13, 2018 at 3:20 pm ETWith self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
Robin Kurzer | Jun 13, 2018 at 9:37 am ETRegardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.
Robin Kurzer | Jun 13, 2018 at 9:33 am ETPublishers can now gather consent for an unlimited number of adtech vendors across their supply chains.
Robin Kurzer | Jun 11, 2018 at 9:53 am ETThe martech week in review: News and announcements in marketing technology this week that you might have missed
Robin Kurzer | Jun 8, 2018 at 5:33 pm ETA weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.
Robin Kurzer | Jun 8, 2018 at 10:33 am ETThe company says it is 'the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.'
Robin Kurzer | Jun 7, 2018 at 3:25 pm ETThe German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.
Robin Kurzer | Jun 7, 2018 at 10:08 am ETThe move shows there's significant value to tools and services that protect brands' programmatic placements.
Robin Kurzer | Jun 6, 2018 at 10:38 am ETWith AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the limit.
Robin Kurzer | Jun 6, 2018 at 10:12 am ETThis the sixth in a string of acquisitions the company says will enhance the reader experience.
Robin Kurzer | Jun 6, 2018 at 10:08 am ETCustomer journey orchestration
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.
Robin Kurzer | Jun 5, 2018 at 5:31 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Robin Kurzer | Jun 1, 2018 at 3:00 pm ETThe company says it is the "only true omnichannel" IVA solution available.
Robin Kurzer | Jun 1, 2018 at 11:12 am ETThe combined organization reaches 150,000 industry professionals.
Robin Kurzer | May 31, 2018 at 4:59 pm ETBreaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.
Robin Kurzer | May 31, 2018 at 2:24 pm ETThe technology offers advertisers customized audience segments that can be used in any DSP.
Robin Kurzer | May 29, 2018 at 2:02 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed
Robin Kurzer | May 25, 2018 at 4:00 pm ETIt may seem like we've reached the finish line, but this is just the beginning of an age of enhanced data privacy laws and protections.
Robin Kurzer | May 25, 2018 at 8:00 am ETBut questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday.
Robin Kurzer | May 24, 2018 at 9:24 am ET